What is Call-based Marketing Automation?
Your customers are demanding great brand experiences, online and offline. To truly facilitate this you need the full spectrum of data across the entire customer journey to generate meaningful insights that enable you to move to considered and deliberate customer interactions - matching and mirroring the way your customers really behave, not the way you think they behave. After all, incomplete data simply generates beige insights and ultimately vanilla experiences for your customers.
ResponseTap Call-based Marketing Automation takes call tracking and amplifies the depth and breadth of data across the end-to-end customer journey creating relevance and insight at every event. The addition of the telephone call to your online metrics lets you see the whole journey, adding back valuable sales attribution to your digital spend.
Ultimately, giving your customers a happier brand experience by using insight to guide how you react and respond to their behavior and needs.