What is Call-based Marketing Automation?

Your customers are demanding great brand experiences, online and offline. To truly facilitate this you need the full spectrum of data across the entire customer journey to generate meaningful insights that enable you to move to considered and deliberate customer interactions - matching and mirroring the way your customers really behave, not the way you think they behave. After all, incomplete data simply generates beige insights and ultimately vanilla experiences for your customers.

ResponseTap Call-based Marketing Automation takes call tracking and amplifies the depth and breadth of data across the end-to-end customer journey creating relevance and insight at every event. The addition of the telephone call to your online metrics lets you see the whole journey, adding back valuable sales attribution to your digital spend.

Ultimately, giving your customers a happier brand experience by using insight to guide how you react and respond to their behavior and needs.



We help over 1,600 brands to understand which marketing activities drive their inbound calls, enabling them to increase marketing ROI through insightful campaign optimization whilst delivering insights to drive improvements in the customer experience.

  • Aviva
  • British Gas
  • hiscox
  • Aon
  • e-on
  • scottish power
  • uswitch
  • indesit
  • bupa
  • nuffield health
  • Wickes
  • TUI
  • EE
  • allday pa

Agency partners

We've partnered with many SEO, PPC, social, affiliate, digital and full service agencies who've chosen to use our call analytics technology for their clients. 

  • 4ps marketing
  • 9xb
  • all response media
  • amaze
  • anicca
  • atom42
  • attacat
  • blueclaw
  • brass
  • carat
  • epiphany
  • forward
  • lbi
  • mediacom
  • steak

Start your journey today

See it in action

The best way to experience the power of Call-based Marketing Automation is to see it in action. Get in touch to organize a 20-minute demo.

Pricing to suit your needs

We’ll help you choose the right package and bolt-ons.