ResponseTap integrates with your existing tools pushing data to you so you can gain the breadth of data across the entire online and offline customer journey. This will provide the cornerstone to generate true insights, make informed decisions and enable accurate marketing ROI attribution. Ultimately you will be able to deliver a better customer experience and drive brand advocacy.

  • Analytics Reporting
  • Bid
  • CRM
  • Affiliate
  • Marketing
  • Contact

Analytics Reporting

True integration means being able to access the richness of your online data and bring it together with powerful call data. With ResponseTap you are able to integrate your call data into your chosen analytics and reporting infrastructure from Google Analytics through to enterprise attribution plaftforms. After all, seeing the whole picture enables better decisions based upon actionable insights and ultimately happier customers.


ResponseTap has led the way with call tacking and Google integration and continues to do so, delivering the most comprehensive access to data via Google Analytics – with many clients seeing 30-50% reductions in CPAs.

ResponseTap’s seamless Google Analytics integration feature allows you to see phone call conversions within your Google Analytics account. If you're already familiar with Google Analytics then this is an ideal way to see which keywords and traffic sources are generating offline telephone conversions from within your account. As we tie the phone call conversion back to the exact visitor in real time, you will have the full power of the Google Analytics reporting suite with detailed segmentation, path analysis, filtering and intelligence at your disposal.


With your Google Analytics and AdWords accounts linked, you can see phone call conversions within your AdWords account, helping you make more informed decisions about your Pay Per Click (PPC) advertising spend.

With this integration enabled, you will be able to see how many phone calls your campaigns, ad groups and even keywords have generated, and the average number of paid click throughs that are made before the phone call.

Google AdWords integration gives you the power to see your offline telephone conversions within your AdWords account with all the same reporting functionality that AdWords has to offer, including assisted conversion reporting.

Our clients have integrated ResponseTap to most analytics and reporting platforms including:

Bid Management Platforms

Base your bidding on the broadest and deepest data possible. By connecting online and offline data you can see every step your online visitor takes. Typically after several web visits or calls, consumers revert to branded keywords at time of purchase. Bid on these as last click analysis and you risk bidding on the wrong words. ResponseTap lets you see first click through to last click data – giving your more accurate, real-time bid data.

Our clients have integrated ResponseTap to bid management plaftorms including:


Integrating ResponseTap with your CRM solution enables you to ‘close the loop’ between online and offline, fully understand the conversion value associated to each phone call and track sales made over the phone back to the online journey.

Our clients have integrated ResponseTap to CRM plaftorms including:

Affiliate Networks

ResponseTap integrates with affiliate network platforms to help you realize the value of sales made over the phone and ensure your partners are paid for their recommendations.

Our clients have integrated ResponseTap to affiliate network platforms including:

Marketing Automation

As your customers and prospects engage with you online, marketing automation enables you to nurture and communicate relevant and timely messages to help move customers through the sales cycle. With ResponseTap you can now tailor your remarketing and nurturing campaigns for those that buy offline on the phone. You no longer have to treat everyone the same based on out of date last click methodologies.

Our clients have integrated ResponseTap to various Marketing Automation plaftorms including:

Contact Center

Improving the call center experience is fundamental to increasing call based acquisition. ResponseTap gives agents key data from the customer’s online journey and previous calls to guide their approach to individual callers. ResponseTap also enables dynamic call routing which routes the call based on the callers previous visitor history.

Our customers have seen significant uplift in telephone conversions and average order values by levering the online journey to improve the offline experience.

Our clients have integrated ResponseTap to various call centre platforms including: