Posted 14 May 2014

ResponseTap secures £4million in a Fresh Funding Round

AdInsight Announces Company Rebranding To ResponseTap, Aligning the Business Expansion Strategy with Its Brand Identity

ResponseTap are pleased to announce we have raised £4million in a fresh round of funding. The latest funding includes £2.5m from Beringea, which manages the ProVen Venture Capital Trusts, and £1.5m from existing investor Eden Ventures.

Ross Fobian, our CEO and co-founder said:  “All of this gives us the perfect springboard to continue our expansion in the US, to continue our technical development, increase the associated support team and to launch into Europe.

We continually use feedback from our clients to improve our technology and support – a wider client base between the US and the UK makes this even more optimised. We’re looking forward to seeing what insights our clients can gain with this new round of investment.”

Stuart Veale, Managing Partner at Beringea, who will join the ResponseTap board, says the firm has developed a product that will lead the next generation of call analytics.  “As more expensive and more complex products are increasingly sold online, we believe that the importance of phone calls will increase, rather than decrease, as a sales channel,” he stated.

This is just one more step in what we anticipate will be an exciting journey for ResponseTap.  Since our founding in 2008 in Manchester we have over doubled in size and opened new offices in both London and New York, winning multiple awards for our innovative and market leading technology along the way.  We’re now looking forward to an extremely bright future.   

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