Posted 25 September 2013

ResponseTap – Platinum Sponsors of JUMP 2013

ResponseTap - Platinum Sponsors of JUMP 2013

JUMP is part of the Festival of Marketing run by leading marketing magazine Marketing Week and their sister brand EConsultancy and we’re pleased to be one of the Platinum sponsors of the event.

We’ll be exhibiting at the event on the 9th October at Old Bilingsgate, London, demonstrating to key decision makers the importance of getting the full picture when analysing offline and online marketing activity.

Our CIO, Mark Emmett, will be hosting a session on the smartphone sales “black hole” at 3.20pm, showing real life examples of how traditional metrics have downplayed the role of the smartphone in the purchase path, and how phone calls are often neglected when measuring and improving customer experience. If you want to understand how phone conversions can help you to fine tune your strategic marketing activity, this session is well worth attending.

Click here to attend JUMP and attend Mark Emmett’s session or stop by stand 21 for more information on how our technology can help you better understand your customers’ journeys, experiences and engagement.

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