Posted 24 September 2013

ResponseTap at Performance Marketing Insights 2013

ResponseTap at Performance Marketing Insights 2013

We’re excited to be Gold sponsors of this year’s Performance Marketing Insights at Westminster Park Plaza in London on 29th – 30th October 2013.  We’ll be at stand 70 ready to demonstrate our comprehensive visitor level call tracking and call analytics to decision makers from businesses, agencies and affiliate networks.

Mark Emmett, our CIO, will be holding a speaker session at 5pm on day two; 30th October; discussing how the widespread adoption of digital devices has made the customer journey more complex with a greater number of touch-points contributing to a sale.  He’ll be showing real examples of how the different marketing channels influence customers at different points of the path to conversion, including the role of the telephone, and how this relates to the affiliate marketplace.

To attend the exhibition or Mark Emmett’s speaker session register here and come and see us at stand 70 to discuss your marketing analytics needs within both traditional and performance marketing.

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