ResponseTap announced as Travolution Award Finalist
ResponseTap has been named one of five ’Best Technology Provider’ finalists for the 2013 Travolution Awards, taking place on 17th October.
The awards recognise companies operating with the travel industry that excel in online travel distribution, digital marketing and technology, and are the UK travel industry’s highest accolade for innovation and excellence online.
ResponseTap have worked with a wide range of businesses and brands within the travel industry both in the UK and abroad, helping them make better decisions about their marketing spend by accurately analysing which channels are driving enquiries and bookings, and which aren’t.
By assigning unique phone numbers to unique website visitors, companies such as TUI travel and Cox and Kings have been able to bridge the gap between online and offline campaign tracking to gain insight into their customers’ behaviour and increase sales conversion.
Ross Fobian, CEO and Co-founder of ResponseTap, said:
“We’ve done a lot of work within the travel industry since we launched five years ago and have seen incredible results for the clients we’ve worked with. Our technology was designed to make it easier for businesses to accurately measure which channels are driving phone calls, be it sales or enquiries, by removing the grey area between online and offline campaign analytics. This is incredibly important for travel related businesses, so we’re really excited to be shortlisted for this award and have our fingers crossed for the win.”
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