Posted 14 April 2011

AdInsight, now ResponseTap, makes it into the Telegraph Start-Up 100

AdInsight, now ResponseTap, makes it into the Telegraph Start-Up 100

Earlier today, the Telegraph released a list of 100 companies regarded to be their best guess at the most promising start-ups in Europe. We’re pleased to announce that AdInsight, now ResponseTap, has been selected as one of these companies; more specifically, in the Advertising and Marketing category.

The winners of each category, as well as the overall winner, will be announced in an awards ceremony in London on 12th April 2011.

Judging has been ongoing for the past six months, and a number of criteria have been examined to find the winners. According to the Telegraph, this is what has been considered:

Each company will be scored out of 5 for each of the following:


Who is the CEO? Does the team have a history of successful companies? Any relevant experience? The quality of the founding team is one of the key indicators of future success.


What’s the potential for this product? Is it an idea that can expand rapidly to take on new customers in new verticals?


How successful has the company been so far in getting interest from customers and partners? Is the company already enjoying strong growth?


How big is the potential market for this product or service? This is where our judges will reward the game-changers: the companies for whom the sky is the limit.

Wow factor

Is this a fabled “killer product”? Here’s where the judges can reward an idea so innovative or smart that when they heard about it they just said, “Wow”.

This will give each company a total score out of 25, which the judges will use to guide them as they select a winner in each category and an overall winner and runner-up.

The full alphabetical shortlist is as follows:

  1. Adconion
  2. Adfonic
  3. AdInsight Limited
  4. Adyen
  5. aiHit
  6. Alfresco Software
  7. Ankama Games
  9. Artesian Solutions
  11. Bambuser
  12. Bigpoint
  13. Blue Duck Education Ltd.
  14. Brainient
  16. Candytech
  17. Caped Koala Studios
  18. Cartrawler
  19. Check24
  20. cleverbridge
  21. Cognitive Match
  22. Conversocial
  23. CrossKnowledge
  24. EDITD
  25. Emesa
  26. eRepublik Labs
  27. Exceedra
  28. Experteer
  29. Fotolia
  30. Funding Circle
  31. Gameforge
  32. GetJar
  33. Grey Area Labs
  34. GroupSpaces
  35. HouseTrip Ltd
  36. Huddle
  37. hyper rig
  38. Infectious Media
  39. Just Eat
  40. Klarna
  41. KOBOJO
  42. Lightbox
  43. Linkdex
  44. Livebookings Ltd
  46. madvertise Mobile Advertising Network
  47. Mediasift Ltd
  48. Meemi Ltd.
  49. Mendeley
  50. Mimecast
  51. Mind Candy Ltd
  52. Mixcloud Limited
  53. Mojang AB
  54. Momondo
  55. MOO
  56. myFab
  57. MyWorkSearch Ltd
  59. onefinestay
  60. Peerindex
  61. Picklive
  62. Playfire
  63. Podio
  64. Readmill
  65. Rebate Networks
  66. Recipero Limited
  67. Rovio
  68. Scoreloop
  69. Screenreach Interactive Ltd
  70. Scytl
  71. Secunia
  72. sharpcloud
  73. SkillPages
  74. Skimlinks
  75. Skyscanner
  76. Smarkets
  77. Songkick
  78. SoundCloud
  79. Spartoo
  80. Spil Games
  81. Sports New Media
  82. Spotify
  83. Spreadshirt
  84. Struq Ltd
  85. TagMan
  86. talend
  87. The Hut
  88. Tradeshift
  89. uberVU
  90. UNITY
  91. Viadeo
  92. Videoplaza
  93. Voyage Privé
  95. wooga – world of gaming
  96. World Stores
  97. Zalando
  98. Zendesk
  99. Zoopla Ltd
  100. ZuluTrade
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