December 2014

Can Christmas Bring Out the Best in Brands?

Black Friday has passed, Cyber Monday has come and gone, and the Thanksgiving turkey has been digested, now all that’s left for retailers is to make the most of the last three weeks before th...

November 2014

3 Surprising Reasons Millennials Still Value Voice

It’s difficult to avoid the ongoing debate around the behavior of Millennials – turn on the national news, tune in to the radio or browse the Internet and you’ll find millions of people pond...

Boomers a Key Demographic for Marketers, Research Suggests

In 1900, 13% percent of the population was age 50 and over. In 2002, it was more than 27% and by 2020, it’s predicted to be more than 35%. Today, the 50+ population is referred to as Baby Boomers (t...

The Role of Gender in Customer Experience

Do men and women feel the same when it comes to the customer experience? There is a presumption that gender plays a large role in forming personal preferences on the customer journey. However, statist...

October 2014

Announcing our whitepaper on connecting the online and offline customer journey

In the digital age, what role does voice have to play in the customer journey as your customers move from online to offline? We’ve been on a mission to find out the truth – unearth what matter...

Marketing to Teens with Call Tracking Analytics

Teens and students are crucial customer segments for many businesses. While it may seem as though they rarely communicate outside of cyberspace, we’ve found that for this age group, relevance of a c...

Students love social – but the power still lies with the voice

As technology becomes further advanced throughout the years, there are some that stay more attuned to these changes and adapt more quickly to the cause…that’s right, those teens and students, ...

What Do You Mean My Call Tracking Data Is Not Integrated into Google Analytics?

The insight provided through call tracking helps customers to bridge the online to offline divide. In most cases, there is a need to leverage the data in multiple systems in an effort to derive the gr...

September 2014

ResponseTap Founder Ross Fobian Wins Young Entrepreneur Of The Year At London Loves Excellence Awards 2014

London, 24th September: Ross Fobian, the CEO and co-founder of Call-based Marketing Automation company ResponseTap has today taken home the prestigious ‘Young Entrepreneur of the Year’ award at th...

Top 5 mistakes marketers make about the customer journey

As a marketer or brand manager you’ll be familiar with the golden rule of acquiring new customers and retaining existing ones. We’ve seen many brands turn to social care as a way of supporting the...

August 2014

A step forward for the phone call in the marketing automation mix

This week Google announced the ability to track website call conversions from AdWords. Whilst the industry has had mixed reactions to this news, we found some of the reaction puzzling, since this serv...

June 2014

How Solidor optimised their calls using ResponseTap

Solidor are a company that manufacture quality timber-core solid composite doors, which they then provide for specialist installers all around the UK.  When recreating their website they decided that...