October 2014

Voice as an activator for young professionals

The young professional of this age is a busy woman or man, most probably living in the big smoke and always short of time because he or she is too busy climbing to the top of the career ladder. When t...

Students love social – but the power still lies with the voice

As technology becomes further advanced throughout the years, there are some that stay more attuned to these changes and adapt more quickly to the cause…that’s right, those teens and students, ...

What Do You Mean My Call Tracking Data Is Not Integrated into Google Analytics?

The insight provided through call tracking helps customers to bridge the online to offline divide. In most cases, there is a need to leverage the data in multiple systems in an effort to derive the gr...

September 2014

ResponseTap Founder Ross Fobian Wins Young Entrepreneur Of The Year At London Loves Excellence Awards 2014

London, 24th September: Ross Fobian, the CEO and co-founder of Call-based Marketing Automation company ResponseTap has today taken home the prestigious ‘Young Entrepreneur of the Year’ award at th...

ResponseTap exhibiting at Europe Customer Festival 2014

On Tuesday 9th and Wednesday 10th September ResponseTap will be attending the Europe Customer Festival in London, this conference aims to bring all aspects of the customer journey together; from c...

Top 5 mistakes marketers make about the customer journey

As a marketer or brand manager you’ll be familiar with the golden rule of acquiring new customers and retaining existing ones. We’ve seen many brands turn to social care as a way of supporting the...

August 2014

A step forward for the phone call in the marketing automation mix

This week Google announced the ability to track website call conversions from AdWords. Whilst the industry has had mixed reactions to this news, we found some of the reaction puzzling, since this serv...

June 2014

How Solidor optimised their calls using ResponseTap

Solidor are a company that manufacture quality timber-core solid composite doors, which they then provide for specialist installers all around the UK.  When recreating their website they decided that...

Using Click to Call with ResponseTap

Research by Google has proved the popularity of shopping online; 79% of people use their phone for help with shopping and 74% of mobile shoppers end up making a purchase, but it also showed that peopl...

The Role of the Phone in the Customer Journey

More and more people are shopping online these days, with over two thirds of people using the internet to look at products and go on to buy them.  With digital so dominant it may be easy to write off...

May 2014

Company Spotlight: Ironmongery Direct

Ironmongery Direct are a multi-channel mail order business, and as such it’s important for them to be available on all customer touch points; both online and via phone. Why use ResponseTap? We’re ...

Hints and Tips for integrating Google Analytics with ResponseTap

Over 10 million businesses use Google Analytics, and that includes more than 60% of the top 10,000 websites.  It gives companies rich insights into their digital audiences and marketing effectiveness...