Report shows marketers failing to connect online and offline activity to drive marketing effectiveness
A failure to take a holistic view of customer journeys means marketers are missing out on potential revenues, according to a major new report published today by ResponseTap. In particular, marketers a...
Katie JamesonPosted on 28 November 2013 Posted in International News, UK News, US News
ResponseTap founders win Great British Entrepreneur Award
The founders of ResponseTap, the Manchester-based call tracking and analytics company, have won a prestigious Great British Entrepreneur Award. The Great British Entrepreneur Awards, which took place ...
Katie JamesonPosted on 22 November 2013 Posted in Awards, International News, UK News, US News
ResponseTap features in Marketing Week
Marketing Week discussed the ways in which brands are exploring new data they didn’t know they had in order to operate more efficiently this week, including how ResponseTap’s call tracking technol...
Katie JamesonPosted on 14 November 2013 Posted in General, International News, UK News, US News
Smartphones convert three times as many sales as previously thought
New research from ResponseTap (www.responsetap.com) shows that over three times as many sales are being made via smartphones than was previously thought. The discrepancy has arisen because most brands...
Katie JamesonPosted on 13 November 2013 Posted in International News, UK News, US News
Acquisio launches it’s Call Tracking Program
Award-winning performance media platform Acquisio have announced the launch of the Acquisio Call Tracking Program. This is a technology partnership program designed to help SEM agencies, reselle...
Katie JamesonPosted on 25 October 2013 Posted in International News, Product, UK News, US News
Ross Fobian, CEO and co-founder, shortlisted for Digital Innovation Entrepreneur of the Year
We’re thrilled to announce that one of the co-founders of ResponseTap and our CEO Ross Fobian has been shortlisted as Digital Innovation Entrepreneur of the Year by the The Great British Entrepreneu...
Katie JamesonPosted on 23 October 2013 Posted in Awards, International News, UK News, US News
Our CIO Mark Emmett reveals his upcoming speaker session at PMI to PerformanceIN
With Performance Marketing Insights London 2013 less than 2 weeks away, our CIO Mark Emmett was pleased to get the chance to catch up with PerformanceIN and tell all about his upcoming speaker slot. A...
Katie JamesonPosted on 18 October 2013 Posted in International News, UK News, US News
Marin Software and ResponseTap join up offline and online customer journeys
Innovative technology tie-up lets digital marketers track customers from online advertising to telephone sale. Marin Software, provider of a leading revenue acquisition management platform, and Respon...
Katie JamesonPosted on 30 September 2013 Posted in International News, Product, UK News, US News
ResponseTap’s CEO and Co-Founder Ross Fobian in Business Matters
ResponseTap CEO and Co-founder Ross Fobian was recently featured on Business Matters to tell the story about how he and Co-founder Richard Hamnett started ResponseTap while still at university and gre...
Katie JamesonPosted on 03 September 2013 Posted in International News, UK News, US News
ResponseTap announced as Travolution Award Finalist
ResponseTap has been named one of five ’Best Technology Provider’ finalists for the 2013 Travolution Awards, taking place on 17th October. The awards recognise companies operating with the travel ...
Katie JamesonPosted on 29 August 2013 Posted in Awards, International News, UK News, US News
Former Head of Analytics at Moneysupermarket.com Joins ResponseTap
Following a recent re-brand and expansion into the USA and Canada ResponseTap appoint Mark Emmett to key role. ResponseTap, the leading provider of call tracking and call analytics solutions, today an...
Katie JamesonPosted on 14 March 2013 Posted in General, International News, UK News, US News
ResponseTap Launches in US and Canada
ResponseTap (formerly AdInsight) today announced the opening of its U.S. headquarters in New York, marking the latest stage in the company’s international expansion programme. ResponseTap is the...
Katie JamesonPosted on 13 December 2012 Posted in International News, UK News, US News