October 2013

Acquisio launches it’s Call Tracking Program

Award-winning performance media platform Acquisio have announced the launch of the Acquisio Call Tracking Program.  This is a technology partnership program designed to help SEM agencies, reselle...

September 2013

Marin Software and ResponseTap join up offline and online customer journeys

Innovative technology tie-up lets digital marketers track customers from online advertising to telephone sale. Marin Software, provider of a leading revenue acquisition management platform, and Respon...

October 2012

ResponseTap to Launch a New Affiliate Network Product to Track Which Publishers Drive Quality Phone Calls

rtap-performance will provide phone call analytics for advertisers, networks and publishers, allowing publishers to promote advertisers PayPerCall campaigns and monetise phone call conversions, via af...

November 2008

ResponseTap Integrates With Google Analytics

Track your website’s telephone sales calls directly into Google Analytics TM. As of today ResponseTap is the only call tracking solution available in the UK capable of tracking calls and injecti...

October 2008

AdInsight Opens to Market

Today we opened AdInsight to all businesses. Prior to today AdInsight was in a beta testing phase and only open to a limited number of businesses. This beta testing is now complete and AdInsight is re...