April 2014

ResponseTap wins ‘Most Innovative Company’ at the Northern Tech Awards 2014

ResponseTap are thrilled to announce that we won the award for ‘Most Innovative Company’ at the Northern Tech Awards 2014, as well as being listed as the 11th fastest growing company in th...

March 2014

Using call marketing automation for lead nurturing

Lead nurturing, sometimes called marketing automation, is about sending a series of messages to a lead or potential customer, with the aim of converting them to a sale.  Research has shown that only ...

How customers are using call tracking for PPC

Pay Per Click, or PPC, is only one area of your digital marketing that call tracking can help you to monitor.  Call tracking, when integrated with other systems and infrastructures, can help you to a...

Company Spotlight: Braant Accounting and Bookkeeping

Braant Accounting and Bookkeeping is a top ten rated firm of Certified Accountants and Bookkeepers. Originating in London, they now have offices in many major cities and every borough in London.  The...

February 2014

TFM&A coming up for ResponseTap

On Tuesday 25th and Wednesday 27th February, ResponseTap are looking forward to attending Technology For Marketing & Advertings; TFM&A, an exhibition and conference in London specialising in t...

Clicks love calls – why retailers must man the phones this Valentines Day

Today we launch the results of a survey we’ve just carried out looking at consumer attitudes to shopping this Valentine’s Day. We polled 2,000 UK consumers and found that, even in a world where sh...

Company Spotlight: Inspirations for Youth and Families

Inspirations for Youth and Families, otherwise known as Inspirations Teen Rehab, is a nationally-renowned adolescent substance abuse and addiction treatment centre for teens ages 13 to 18. Troubled te...

January 2014

ResponseTap exhibiting at Travel Technology Europe 2014

Travel Technology Europe is an event showing technology specific to the travel industry, and ResponseTap will be there to show how we have established ourselves as the travel industry’s leading ...

November 2013

New Report: Failure to measure offline sales means marketers miss out on ROI

Today we’ve launched a major new report that shows how a failure to take a holistic view of customer journeys means that marketers are missing out on potential revenues. In particular, marketers are...

ResponseTap founders win Great British Entrepreneur Award

We’re very proud today to reveal that our founders, Ross Fobian and Richard Hamnett have won a prestigious Great British Entrepreneur Award. We picked up the gong in central London at a glitzy c...

Why mobile devices deliver three times as many sales as you might think

Our CIO, Mark Emmett, recently gave a fascinating talk at JUMP exploring how mobile devices have transformed customer sales paths and the overall customer experience. What was fascinating from Mark...

Tesco face-cams highlight the importance of knowing your customer

As most people would’ve seen, Tesco has hit the headlines recently, with the retailer revealing it will soon be introducing face recognition technology at its petrol stations across the UK. Each tim...