December 2014

Can Christmas Bring Out the Best in Brands?

Black Friday has passed, Cyber Monday has come and gone, and the Thanksgiving turkey has been digested, now all that’s left for retailers is to make the most of the last three weeks before th...

November 2014

Boomers a Key Demographic for Marketers, Research Suggests

In 1900, 13% percent of the population was age 50 and over. In 2002, it was more than 27% and by 2020, it’s predicted to be more than 35%. Today, the 50+ population is referred to as Baby Boomers (t...

The Role of Gender in Customer Experience

Do men and women feel the same when it comes to the customer experience? There is a presumption that gender plays a large role in forming personal preferences on the customer journey. However, statist...

October 2014

Announcing our whitepaper on connecting the online and offline customer journey

In the digital age, what role does voice have to play in the customer journey as your customers move from online to offline? We’ve been on a mission to find out the truth – unearth what matter...

The Importance of Customer Experience for Millennials

Millennials (born 1980-2000), are the single largest generation in history, with 80 million people belonging to this demographic in the U.S. alone. Today, Millennials account for nearly $600 billion o...

Marketing to Teens with Call Tracking Analytics

Teens and students are crucial customer segments for many businesses. While it may seem as though they rarely communicate outside of cyberspace, we’ve found that for this age group, relevance of a c...

Voice as an activator for young professionals

The young professional of this age is a busy woman or man, most probably living in the big smoke and always short of time because he or she is too busy climbing to the top of the career ladder. When t...

Students love social – but the power still lies with the voice

As technology becomes further advanced throughout the years, there are some that stay more attuned to these changes and adapt more quickly to the cause…that’s right, those teens and students, ...

What Do You Mean My Call Tracking Data Is Not Integrated into Google Analytics?

The insight provided through call tracking helps customers to bridge the online to offline divide. In most cases, there is a need to leverage the data in multiple systems in an effort to derive the gr...

September 2014

ResponseTap Founder Ross Fobian Wins Young Entrepreneur Of The Year At London Loves Excellence Awards 2014

London, 24th September: Ross Fobian, the CEO and co-founder of Call-based Marketing Automation company ResponseTap has today taken home the prestigious ‘Young Entrepreneur of the Year’ award at th...

ResponseTap exhibiting at Europe Customer Festival 2014

On Tuesday 9th and Wednesday 10th September ResponseTap will be attending the Europe Customer Festival in London, this conference aims to bring all aspects of the customer journey together; from c...

March 2014

Using call marketing automation for lead nurturing

Lead nurturing, sometimes called marketing automation, is about sending a series of messages to a lead or potential customer, with the aim of converting them to a sale.  Research has shown that only ...