3 Surprising Reasons Millennials Still Value Voice
It’s difficult to avoid the ongoing debate around the behavior of Millennials – turn on the national news, tune in to the radio or browse the Internet and you’ll find millions of people pond...
Heather OverleyPosted on 19 November 2014 Posted in US Blog
Boomers a Key Demographic for Marketers, Research Suggests
In 1900, 13% percent of the population was age 50 and over. In 2002, it was more than 27% and by 2020, it’s predicted to be more than 35%. Today, the 50+ population is referred to as Baby Boomers (t...
Heather OverleyPosted on 10 November 2014 Posted in General, US Blog
The Role of Gender in Customer Experience
Do men and women feel the same when it comes to the customer experience? There is a presumption that gender plays a large role in forming personal preferences on the customer journey. However, statist...
Heather OverleyPosted on 04 November 2014 Posted in General, US Blog