October 2014

Announcing our whitepaper on connecting the online and offline customer journey

In the digital age, what role does voice have to play in the customer journey as your customers move from online to offline? We’ve been on a mission to find out the truth – unearth what matter...

The Importance of Customer Experience for Millennials

Millennials (born 1980-2000), are the single largest generation in history, with 80 million people belonging to this demographic in the U.S. alone. Today, Millennials account for nearly $600 billion o...

Marketing to Teens with Call Tracking Analytics

Teens and students are crucial customer segments for many businesses. While it may seem as though they rarely communicate outside of cyberspace, we’ve found that for this age group, relevance of a c...

Voice as an activator for young professionals

The young professional of this age is a busy woman or man, most probably living in the big smoke and always short of time because he or she is too busy climbing to the top of the career ladder. When t...

Students love social – but the power still lies with the voice

As technology becomes further advanced throughout the years, there are some that stay more attuned to these changes and adapt more quickly to the cause…that’s right, those teens and students, ...

What Do You Mean My Call Tracking Data Is Not Integrated into Google Analytics?

The insight provided through call tracking helps customers to bridge the online to offline divide. In most cases, there is a need to leverage the data in multiple systems in an effort to derive the gr...