November 2013

New Report: Failure to measure offline sales means marketers miss out on ROI

Today we’ve launched a major new report that shows how a failure to take a holistic view of customer journeys means that marketers are missing out on potential revenues. In particular, marketers are...

Report shows marketers failing to connect online and offline activity to drive marketing effectiveness

A failure to take a holistic view of customer journeys means marketers are missing out on potential revenues, according to a major new report published today by ResponseTap. In particular, marketers a...

ResponseTap founders win Great British Entrepreneur Award

The founders of ResponseTap, the Manchester-based call tracking and analytics company, have won a prestigious Great British Entrepreneur Award. The Great British Entrepreneur Awards, which took place ...

ResponseTap founders win Great British Entrepreneur Award

We’re very proud today to reveal that our founders, Ross Fobian and Richard Hamnett have won a prestigious Great British Entrepreneur Award. We picked up the gong in central London at a glitzy c...

ResponseTap features in Marketing Week

Marketing Week discussed the ways in which brands are exploring new data they didn’t know they had in order to operate more efficiently this week, including how ResponseTap’s call tracking technol...

Smartphones convert three times as many sales as previously thought

New research from ResponseTap (www.responsetap.com) shows that over three times as many sales are being made via smartphones than was previously thought. The discrepancy has arisen because most brands...

Why mobile devices deliver three times as many sales as you might think

Our CIO, Mark Emmett, recently gave a fascinating talk at JUMP exploring how mobile devices have transformed customer sales paths and the overall customer experience. What was fascinating from Mark...

Tesco face-cams highlight the importance of knowing your customer

As most people would’ve seen, Tesco has hit the headlines recently, with the retailer revealing it will soon be introducing face recognition technology at its petrol stations across the UK. Each tim...

Without the phone, will 2013 be the year that E-tail stole Christmas?

Online marketing this Christmas is an essential in the retail sector if you’re going to make the most of consumer’s festive spending in 2013.  2012 was the first year that online shopping overtoo...