July 2013

How Direct Mail still competes in a digital world

In a digital world, there are occasionally statistics about traditional marketing that make those that would be lost without their laptop saying ‘Really?’  The majority of these are usually in co...

Using Google+ for SEO

It’s been over a month since the latest Penguin update and those that were affected are now slowly starting to take control of their rankings again through content marketing, auditing the quality of...

5 Problems that Call Tracking Solves

Everyone has problems within their business and it can seem like for every problem you encounter there is a new tool, service or product that you need to solve it.  Call tracking is a great service t...

How to be successful with Facebook marketing

Facebook was initially a social tool; for people to share what they had for their dinner and complain about the weather.  These days Facebook can be used as a business tool for marketing; potenti...

Celebrating 5 years of ResponseTap

Here at ResponseTap we are proud to be celebrating our 5 year anniversary. Formed in early 2008, we set out as EncompassMedia before deciding on the name AdInsight. With only a handful of staff in a s...