May 2013

Using Marketing Analytics to Prepare for the next Google Update

The release of a new Google update often fills anyone involved in digital marketing with dread. The criteria that search engines use to determine how they rate a website is a coveted secret and whilst...

Post Call IVR – make the most of your leads

At ResponseTap we recognise that every business has different objectives and desired outcomes when it comes to inbound calls. Some businesses may want leads that progress into face to face meetings; f...

Why Call Tracking is great for Consumers as well as Businesses

Tracking is often misunderstood by people using the internet to find products and services. The word ‘tracking’ alone gives the impression that you are being watched, a feeling that many find disc...

Why Making the most of Big Data is Crucial

Businesses are now collecting an increasing amount data on their current and potential clients, with the aim of transforming these sets of ‘big data’ into meaningful insights that can impr...

Combining digital data with traditional CRM to enhance the customer experience

Businesses are more customer focused than they ever have been before, now aiming to provide what consumers actively want as opposed to providing a product or service and looking for people to buy it. ...

Call Tracking Features that help you turn Leads into Sales

Every business that wants to make money needs sales, and sales come from leads, so by definition your business need as many good quality leads as possible. Research from BIA/Kelsey and ConStat Commerc...

The Importance of Monitoring Leads

Every business wants leads coming in, and in this difficult economic climate it can be easy for the average business owner to just be happy to have sales leads and not worry about where they’re ...