March 2013

How phone call tracking can improve your business’s call handling procedures

No matter what size your business is, one of the most important tasks within your office environment is the efficient management and handling of inbound phone calls. A phone call is often the first po...

How to make the most of outdoor media in a digital world

Despite living in a digital world, traditional marketing still has a prominent place within the advertising world. Traditional marketing such as printed collateral, TV, radio, publications and outdoor...

Integrating a call tracking system into your marketing analytics

In a digital world full marketing metrics it can seem overwhelming to collate all of the data available to reach a definitive conclusion on how your marketing is performing and what your marketing ROI...

Former Head of Analytics at Moneysupermarket.com Joins ResponseTap

Following a recent re-brand and expansion into the USA and Canada ResponseTap appoint Mark Emmett to key role. ResponseTap, the leading provider of call tracking and call analytics solutions, today an...

Why are keywords important for successful SEO?

SEO, or Search Engine Optimisation, has been an important part of most business’s online marketing strategy since webmasters and content managers began optimising sites for search engines in the...