September 2012

Ad:Tech London 2012 Review

With over 110 exhibitors and nearly 80 speakers, AdTech London proved to be an interesting two days at the National Hall, Olympia. Our stand was well attended and we met plenty of new people who wante...

4 Principles that help you improve your marketing ROI

Continually improving efficiency is essential to ensure that marketing activities deliver the desired outcomes in the most cost effective way. As a starting point, here are 4 principles to help you th...

Using Technology to Monitor Marketing ROI

Measuring marketing ROI can be quite a straightforward process if the evaluation is kept simple. If you would like a more detailed evaluation and to consider the impact of the different elements withi...

Ways to Measure and Improve your Marketing ROI

Evaluating marketing ROI allows you to continuously improve marketing performance and profitability by applying insights to maximise the effectiveness of strategic and tactical decisions. In order to ...