August 2012

8 Secrets About PPC Advertising

PPC, or Pay Per Click, advertising is the adverts on search engines or websites that you only pay for when someone actually clicks onto it to go to your website. It needs to be monitored carefully to ...

How can call tracking software give you a better understanding of your customers? Part 2

Using information obtained from call tracking software to understand your customer. Once you have collated all the information you can get from call tracking, you can start to use it to build up an un...

Coming soon… AdInsight (now ResponseTap) at Ad:Tech London

AdInsight (now ResponseTap) will be exhibiting at Ad:Tech London again this year on the 19th-20th September, after a successful appearance last year. It’s being held at the National Hall, Olympi...

How can call tracking software give you a better understanding of your customers? Part 1

One of the most important things to understand in your business is your customer. If you don’t know what your customers’ needs are then how can you possibly meet them? It is vital to gathe...