Visitor-level call tracking
Every time a customer visits your website, ResponseTap serves a unique telephone number dynamically. When they pick up the phone to make an order or simply check some facts along their journey, you can see where they started, how many times they have visited your site and where they were when they finally decided to call – in fact, we track every click.
With every click and every call tracked, visitor-level call tracking delivers greater depth and breadth of data than simple campaign or session-level tracking. It’s no longer about which campaign made the phone call but which action.
The result? Dramatic reductions in CPA, increases in quality sales calls, call conversions, average order values and of course, happier customer experiences.