Posted 11 January 2012

Where are we in Feburary?

Where are we in Feburary?

It’s all happening in London in February with two exciting exhibitions taking place at Earls Court 2. Come along to see the ResponseTap, formally AdInsight, team and learn a bit more about our product.

We’re exhibiting at Travel Technology Europe from the 7th-8th February 2012 (stand C1 next to the Travolution Seminar Theatre) where we’ll also be running a seminar session with Jo Bradbury from TUI Travel PLC. Register free online today.

Jo Bradbury, Sector Paid Search Manager at TUI Travel PLC, joins Nick Crump from ResponseTap, formally AdInsight, to reveal some thought-provoking facts and figures about call tracking technology.

TUI Travel’s Specialist and Activity Sector has more than a hundred holiday and travel brands, many of which offer luxury, specialist or complex itineraries that will prompt our customers to pick up the telephone for expert advice before making the final commitment,” explains Jo Bradbury.

“The ability to track calls has become an invaluable tool when deciding where to spend marketing budgets in order to get the best return on investment, especially during times of austerity when every penny counts.” This session demonstrates the wide range of data that can be gathered from call tracking analytics, and the value of applying a similar approach within your own business.

If you can’t make it on the 7th or 8th, we’ll also be exhibiting at TFM&A on the 28th-29th February 2012. Our stand is E46, just across from Econsultancy and straight down from the popular keynote theatre. Register online for free and come and see us there.

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