Posted 04 April 2012

ResponseTap makes headlines with TUI Travel case study

ResponseTap makes headlines with TUI Travel case study

A recent ResponseTap case study featuring TUI Travel PLC’s Specialist and Activity sector has received a high volume of coverage this week from online news sources. The case study focusses on the ResponseTap features that have helped TUI Travel to better focus their campaigns and utilise their budgets to the best effect.

The case study has already been covered on high profile sites including The Drum, Econsultancy, and Travolution, demonstrating the strength of the message.

TUI needed a system that could track online and offline activity which would ultimately lead to an improved online marketing strategy and increased return on investment (ROI).

Following a rigorous selection process, TUI chose rtap0intel, a call tracking solution offered by ResponseTap due to the emphasis on the accuracy of data provided and the range of features that would help them to achieve their aims.

TUI was able to use rtap-intel for tracking PPC calls by integrating ResponseTap with their bid management software. This enabled TUI to see all of their telephone call conversions at keyword and campaign level, instantly reducing their cost per lead by nearly half. This information led them to intelligently increase their spend and visibility to obtian more leads.

Jo Bradbury, Sector Paid Search Manager at TUI Travel PLC said:
“ResponseTap has helped us to improve our online activities as well as ROI as a result.”

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