Posted 30 September 2013

ResponseTap capturing the ‘spirit of Vine’ for the Festival of Marketing

ResponseTap capturing the 'spirit of Vine' for the Festival of Marketing

Vine is a social media phenomenon we’ve already visited at ResponseTap; a 6 second looping video that can be used on a personal level for everything from your kid’s first steps to your dog on a skateboard. Businesses quickly caught on to its potential though, using it for showing off new products and features, making announcements, competitions or just to engage customers by making them smile with something fun or seasonal. We all waited for the novelty to wear off but in fact it has only grown with a million registered users and 5 tweets a second now containing a Vine link.

EConsultancy recently dared the marketing world to beat them with a Vine competition leading up to the Festival of Marketing on the 8th – 10th October, and as platinum sponsors of JUMP, where marketing meets customer experience, we were keen to rise to the challenge and chuffed to win!  Here’s our entry, dubbed as having the ‘spirit of vine’ by EConsultancy trying to show how we juggle the marketing channels.  

We look forward to seeing anyone attending JUMP; we’ll be at stand 21 if you want to stop by for a talk. Our CIO Mark Emmett will also be hosting a session on the smartphone sales “black hole” at 3.20pm on the 9th October, so if you want to understand how phone conversions help you to refine your strategic marketing activity, this session is for you, and we hope to see you there.  For live updates on what’s going on at JUMP follow @ResponseTap on Twitter and we’ll keep up to date.

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