Posted 09 September 2010

Next Generation Call Tracking Solution, AdInsight Clarity, Now Integrates with Google Adwords

Next Generation Call Tracking Solution, AdInsight Clarity, Now Integrates with Google Adwords

Specialist call tracking software developer, AdInsight, is the first UK company to integrate Google Adwords campaign results into its overall tracking solution – AdInsight Clarity – allowing pay-per-click advertisers to fully understand how paid search is contributing to their offline conversions.

AdInsight Clarity uses an advanced proprietary system that understands how visitors interact with a website, so it can accurately determine which website visitor is calling and what section of the website they are on when they make a sales enquiry.

The new Google Adwords integration allows pay-per-click advertisers to see how many calls their Adwords campaigns are generating; the average number of paid click throughs that occur before the visitor calls the business; the various Adwords visitor paths taken before the call – including which campaigns, ad groups and keywords triggered the paid adverts and the exact search queries used before the visitor called.

Ross Fobian, director at AdInsight said: “This was a timely move on our part with Google recently introducing instant search, as advertisers are concerned as to how their campaigns might be affected. In the ever-changing search landscape it is more important than ever to understand how your sales are being generated and where they are coming from, so you can refine your campaigns accordingly.

“With the information generated by AdInsight Clarity, you can now truly understand how effective an Adwords campaigns is, as it is possible to understand how it is converting both on and offline.”

AdInsight, based at Manchester Science Parks, is officially launching AdInsight Clarity on 21st September 2010 at Ad:Tech London (Stand 229).

The company has already experienced success with its original tracking package, winning Best Newcomer at the Big Chip awards in 2009. Company directors, Ross Fobian and Richard Hammett were also selected as finalists for the Shell LiveWIRE Young Entrepreneur of the Year Award 2009.

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