AdInsight Wins International Econsultancy Innovation Award
AdInsight has beaten off stiff competition from larger international organisations to win the world-wide Econsultancy Innovation in Web Analytics Award for its visitor level call tracking solution, AdInsight Clarity.
Linus Gregoriadis, Econsultancy Research Director said: “It’s a brilliant way of tracking users over their customer lifetime, which should improve service and sales. This solution joins up telesales information and online marketing activity in a simple useable package.”
AdInsight was the first UK company to integrate call tracking technology with Google Analytics and Adwords allowing clients to track phone calls back to the original advertising source. The Google Analytics and Adwords call tracking features allow users to see phone call conversion metrics within their existing Google Analytics and Adwords reporting.
Ross Fobian, director, AdInsight comments: “Our product is innovative as it helps businesses see exactly which advertisements and keywords are driving leads and sales via the telephone by linking online visitors to the offline phone calls they make – helping business identify which marketing was worth the investment.
“Best of all we have streamlined the entire solution, making it easy to setup and understand. Insightful reports are provided with a click of the mouse and in real-time providing full visitor activity details, including what they did before, during and after they called.
“The awards recognise innovation in the industry and we’re tremendously proud to have won our category. Having only set up AdInsight in 2008 it’s been a fast growth path for us and winning this award is a huge endorsement for the company, our product and the hard work we’ve put in.”
The award ceremony will take place on the 9 February at the exclusive Sartoria Restaurant in Mayfair, London.
“AdInsight is helping marketers in over 1200 small and large companies across the UK to improve their marketing by being able to see how their marketing campaigns are affecting their offline telephone conversions and ultimately how they affect the businesses bottom line,” concludes Ross Fobian.