May 2014

Hints and Tips for integrating Google Analytics with ResponseTap

Over 10 million businesses use Google Analytics, and that includes more than 60% of the top 10,000 websites.  It gives companies rich insights into their digital audiences and marketing effectiveness...

August 2013

An Introduction to ResponseTap’s API

One of the new features available as part of ResponseTap’s call tracking technology is the introduction of an API; Application Programmer Interface. The API allows developers to make use of our tech...

June 2013

Using Vine as part of a Social Media Advertising Campaign

Vine is a social media platform acquired by Twitter in January, and whilst it was originally only available on iPhones, in the last week it has been released for Android, meaning that now every smartp...

May 2013

Combining digital data with traditional CRM to enhance the customer experience

Businesses are more customer focused than they ever have been before, now aiming to provide what consumers actively want as opposed to providing a product or service and looking for people to buy it. ...

March 2013

Integrating a call tracking system into your marketing analytics

In a digital world full marketing metrics it can seem overwhelming to collate all of the data available to reach a definitive conclusion on how your marketing is performing and what your marketing ROI...

November 2012

Make the most of your marketing ROI with custom variables

Optimising your marketing ROI holds many challenges, one of the main trials being to monitor your online to offline conversions. By finding out what is generating leads and converting them to sales, y...

August 2012

How can call tracking software give you a better understanding of your customers? Part 2

Using information obtained from call tracking software to understand your customer. Once you have collated all the information you can get from call tracking, you can start to use it to build up an un...

November 2011

May 2011

Grimvotn Queries or General Sales Calls? Identifying Phone Calls to your Travel Business

As the Icelandic volcano Grimsvotn begins to quieten after a number of flight delays to some parts of the UK and Europe, many leisure and business travellers might be left wondering what could possibl...

March 2009

Google Analytics Call Tracking Setup

So how do you set up ResponseTap Call Tracking with Google Analytics? ResponseTap offers the most simplistic approach to setting up Google Analytics Call Tracking; there is no need to create additiona...

February 2009