December 2014

Retailers Making the most of Omnichannel Marketing this Christmas

For retailers, nothing stands in the way of the Christmas rush. However, it isn’t just retailers that put some serious effort in at Christmas time – consumers across the UK are doing their res...

November 2014

Research suggests that the human voice supports the automotive industry

After suffering the consequences of the international economic crisis, the situation of the car sales industry in the U.K. has appeared to brighten up: boosted by the more affordable credits made avai...

Is the 50+ group a priority for brands and marketers? Our research suggests it is.

Every 40 seconds in the UK, someone is turning 50 – and there are now 22m people in the UK aged 50 and over – a huge third of the population. Therefore, the 50+ group should be a top prior...

October 2014

As consumers, what do millennials think of voice?

It’s difficult to avoid the debate around millennials’ behaviour – turn on the national news, tune in to the radio or browse the Internet and you’ll find people pondering over how millenni...

Do men and women feel the same way when it comes to the customer experience?

When it comes to the online-to-offline journey, one thing would seemingly affect the preferences of consumers more than any other: that of gender. This will relate strongly to what people choose to bu...

Voice as an activator for young professionals

The young professional of this age is a busy woman or man, most probably living in the big smoke and always short of time because he or she is too busy climbing to the top of the career ladder. When t...

Students love social – but the power still lies with the voice

As technology becomes further advanced throughout the years, there are some that stay more attuned to these changes and adapt more quickly to the cause…that’s right, those teens and students, ...

September 2014

Announcing our whitepaper on connecting the online and offline customer journey

In the digital age, what role does voice have to play in the customer journey as your customers move from online to offline? We’ve been on a mission to find out the truth – unearth what matter...

ResponseTap Founder Ross Fobian Wins Young Entrepreneur Of The Year At London Loves Excellence Awards 2014

London, 24th September: Ross Fobian, the CEO and co-founder of Call-based Marketing Automation company ResponseTap has today taken home the prestigious ‘Young Entrepreneur of the Year’ award at th...

ResponseTap exhibiting at Europe Customer Festival 2014

On Tuesday 9th and Wednesday 10th September ResponseTap will be attending the Europe Customer Festival in London, this conference aims to bring all aspects of the customer journey together; from c...

March 2014

Using call marketing automation for lead nurturing

Lead nurturing, sometimes called marketing automation, is about sending a series of messages to a lead or potential customer, with the aim of converting them to a sale.  Research has shown that only ...

How customers are using call tracking for PPC

Pay Per Click, or PPC, is only one area of your digital marketing that call tracking can help you to monitor.  Call tracking, when integrated with other systems and infrastructures, can help you to a...