Retailers Making the most of Omnichannel Marketing this Christmas
For retailers, nothing stands in the way of the Christmas rush. However, it isn’t just retailers that put some serious effort in at Christmas time – consumers across the UK are doing their res...
Katie JamesonPosted on 04 December 2014 Posted in General, UK Blog
Research suggests that the human voice supports the automotive industry
After suffering the consequences of the international economic crisis, the situation of the car sales industry in the U.K. has appeared to brighten up: boosted by the more affordable credits made avai...
Katie JamesonPosted on 25 November 2014 Posted in General, UK Blog
Is the 50+ group a priority for brands and marketers? Our research suggests it is.
Every 40 seconds in the UK, someone is turning 50 – and there are now 22m people in the UK aged 50 and over – a huge third of the population. Therefore, the 50+ group should be a top prior...
Katie JamesonPosted on 10 November 2014 Posted in General, UK Blog
As consumers, what do millennials think of voice?
It’s difficult to avoid the debate around millennials’ behaviour – turn on the national news, tune in to the radio or browse the Internet and you’ll find people pondering over how millenni...
Katie JamesonPosted on 30 October 2014 Posted in General, UK Blog
Do men and women feel the same way when it comes to the customer experience?
When it comes to the online-to-offline journey, one thing would seemingly affect the preferences of consumers more than any other: that of gender. This will relate strongly to what people choose to bu...
Katie JamesonPosted on 23 October 2014 Posted in General, UK Blog
Voice as an activator for young professionals
The young professional of this age is a busy woman or man, most probably living in the big smoke and always short of time because he or she is too busy climbing to the top of the career ladder. When t...
Katie JamesonPosted on 14 October 2014 Posted in General, International Blog, UK Blog
Students love social – but the power still lies with the voice
As technology becomes further advanced throughout the years, there are some that stay more attuned to these changes and adapt more quickly to the cause…that’s right, those teens and students, ...
Katie JamesonPosted on 07 October 2014 Posted in General, International Blog, UK Blog, US Blog
Announcing our whitepaper on connecting the online and offline customer journey
In the digital age, what role does voice have to play in the customer journey as your customers move from online to offline? We’ve been on a mission to find out the truth – unearth what matter...
Katie JamesonPosted on 25 September 2014 Posted in General, International Blog, UK Blog
ResponseTap Founder Ross Fobian Wins Young Entrepreneur Of The Year At London Loves Excellence Awards 2014
London, 24th September: Ross Fobian, the CEO and co-founder of Call-based Marketing Automation company ResponseTap has today taken home the prestigious ‘Young Entrepreneur of the Year’ award at th...
Katie JamesonPosted on 24 September 2014 Posted in Events, General, International Blog, UK Blog, US Blog
ResponseTap exhibiting at Europe Customer Festival 2014
On Tuesday 9th and Wednesday 10th September ResponseTap will be attending the Europe Customer Festival in London, this conference aims to bring all aspects of the customer journey together; from c...
Katie JamesonPosted on 08 September 2014 Posted in Events, General, International Blog, UK Blog
Top 5 mistakes marketers make about the customer journey
As a marketer or brand manager you’ll be familiar with the golden rule of acquiring new customers and retaining existing ones. We’ve seen many brands turn to social care as a way of supporting the...
Katie JamesonPosted on 02 September 2014 Posted in UK Blog, US Blog
A step forward for the phone call in the marketing automation mix
This week Google announced the ability to track website call conversions from AdWords. Whilst the industry has had mixed reactions to this news, we found some of the reaction puzzling, since this serv...
Katie JamesonPosted on 22 August 2014 Posted in Google Call Tracking, PPC Call Tracking, UK Blog, US Blog