November 2014

Research suggests that the human voice supports the automotive industry

After suffering the consequences of the international economic crisis, the situation of the car sales industry in the U.K. has appeared to brighten up: boosted by the more affordable credits made avai...

Is the 50+ group a priority for brands and marketers? Our research suggests it is.

Every 40 seconds in the UK, someone is turning 50 – and there are now 22m people in the UK aged 50 and over – a huge third of the population. Therefore, the 50+ group should be a top prior...