October 2014

As consumers, what do millennials think of voice?

It’s difficult to avoid the debate around millennials’ behaviour – turn on the national news, tune in to the radio or browse the Internet and you’ll find people pondering over how millenni...

Do men and women feel the same way when it comes to the customer experience?

When it comes to the online-to-offline journey, one thing would seemingly affect the preferences of consumers more than any other: that of gender. This will relate strongly to what people choose to bu...

Voice as an activator for young professionals

The young professional of this age is a busy woman or man, most probably living in the big smoke and always short of time because he or she is too busy climbing to the top of the career ladder. When t...

Students love social – but the power still lies with the voice

As technology becomes further advanced throughout the years, there are some that stay more attuned to these changes and adapt more quickly to the cause…that’s right, those teens and students, ...