February 2013

ResponseTap at TFM&A 2013

We had a busy and interesting two days at Technology For Marketing & Advertising where we were exhibiting as well as speaking. Our stand was well attended with plenty of people interested in how o...

ResponseTap at Technology for Marketing and Advertising show on 26th – 27th February

Here at ResponseTap, we’re looking forward to exhibiting at the Technology For Marketing & Advertising show next week, on Tuesday 26th and Wednesday 27th February at Earls Court 2 in London....

How to get the best ROI on your blog by monitoring your content marketing

Content marketing is set to be one of the main kinds of online marketing in 2013, with 8 out of 10 businesses planning on increasing their spend on content marketing this year. It is the distribution ...

The Online Marketing Funnel

The marketing funnel is something long since used by marketing and sales departments to ensure that they are maximising every opportunity to promote their products and services, generate leads and con...

How Call Tracking Technology is used within the Travel Industry

According to research by Nielsen and NetRatings, 55% of internet users are booking their holidays online, but a further 17% are buying their holiday by phone after researching online. This makes onlin...